Super Bowl City presented by Verizon

Super Bowl City presented by Verizon was the Super Bowl 50 Host Committee’s free-to-the-public fan village designed to celebrate the milestone Super Bowl 50 and to highlight its unique place in the Bay Area.
More than 1 million people visited Super Bowl City betweenJanuary 30 – February 7, 2016 in San Francisco.


Together with the NFL Experience Driven by Hyundai – pro football’s interactive theme park experience held at the Moscone Center – Super Bowl City was one of the hubs of fan energy and excitement leading up to gameday at Levi’s® Stadium in Santa Clara. 

VIEW: Map of Super Bowl City and List of Exhibits

Centered in Justin Herman Plaza, on the Embarcadero at the foot of San Francisco’s famed Market Street, Super Bowl City featured family-friendly activities for fans of all ages. It offered a fun – and free – way for locals and visitors alike to enjoy the extravaganza that is the sporting world’s biggest annual sporting event.


Super Bowl City was designed to showcase the best the Bay Area has to offer, with interactive games and activities that highlighted the region’s technological prowess, culinary excellence and cultural diversity, as well as celebrated the 50th Super Bowl and the Bay Area’s place in professional football history.

Super Bowl City Highlights

  • From cultural performances and displays that highlighted the artistic vitality of the region, to locally grown foods that captured the Bay Area’s epicurean spirit to NFL-themed activities, Super Bowl City was a weeklong, family-friendly celebration.
  • The Fan Energy Zone powered by SAP celebrated the Bay Area’s leadership in technology and innovation, and showcased the latest in interactive gaming, social media and data visualizations. The Fan Energy Zone included three different but interlinked areas: the Fan Dome, the Fan Wall and the Fan Stage. 
  • More than 64 free performances by Grammy-winning headliners, community performers and local Bay Area favorites were found on The City Stage presented by the Levi’s, including performances by Grammy-winning artist Alicia Keys, Matt Nathanson, OneRepublic, The Band Perry and Chris Isaak.

Opening Weekend 

  • Super Bowl City was open for an extra weekend for this hosting of the Super Bowl, providing many local residents the opportunity to experience the excitement of Super Bowl 50 before out-of-town guests arrived.
  • Both Super Bowl City and the NFL Experience opened Saturday, January 30 – with the day’s activities topped off by the official re-lighting of The Bay Lights on the Willie L. Brown, Jr. Bay Bridge, the Macy’s Fireworks Spectacular and a performance by the Bay Area’s own Chris Isaak.

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Super Bowl City was a non-smoking event.