Super Bowl 50 to Set Hotel Record in San Francisco

San Francisco scored big over Super Bowl 50 weekend, according the San Francisco Travel Association

Analysis of data collected by Smith Travel Research (STR) revealed record-breaking hotel tax collections and revenue during the final four days of Super Bowl 50 activities, Feb. 4-7, 2016.

  • More than $8.2 million in Hotel Tax was generated, an increase of more than $5.3 million or 190 percent over the same period in 2015. The Hotel Tax goes directly into the City’s General Fund. These projections represent Hotel Tax revenues alone and do not include vacation rentals or increases to sales tax, business tax or other revenues to the private and public sector, expected to also be significant.
  • Three days in particular – Feb. 5, 6 and 7 – had the highest level of hotel revenue on record in the city.
  • Hotel occupancy peaked on Feb. 6 at 90.7percent, an increase of 14 percent over the previous year.

“The people of San Francisco were the big winners in Super Bowl 50,” said Joe D’Alessandro, president and CEO of San Francisco Travel. “Our hotels were nearly filled with visitors spending not only on hotel rooms but restaurants, transportation, shopping, entertainment and more. It’s estimated that 75 percent of all visitor spending takes place outside of hotels.”

“Our hotels provided a perfect setting for the world to see as fans, media, and Super Bowl attendees enjoyed the authentic hospitality that make San Francisco a great place to visit,” said Kevin Carroll, executive director of the Hotel Council of San Francisco. “Super Bowl 50’s success holds great promise for San Francisco to host the game again.”

Both the City Controller and the San Francisco Bay Area Super Bowl 50 Host Committee are working on thorough overall analyses of the economic impact of Super Bowl 50.   Findings already released are available on the Host Committee’s Super Bowl 50 Insights site.

About the San Francisco Travel Association

The San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination. With 1,500 partner businesses, San Francisco Travel is one of the largest membership-based tourism promotion agencies in the country. Please visit 

About the Hotel Council of San Francisco

The Hotel Council of San Francisco is the voice of San Francisco’s hotels. Established in 1987, the Hotel Council represents the city’s leading hotels of all sizes and includes members from businesses and industries that are major suppliers. Learn more at

About Smith Travel Research (STR)

Smith Travel Research (STR) is recognized in the hotel and travel industry as the leading global provider of competitive benchmarking, information services and research. Learn more at