The NFL and the Super Bowl 50 Host Committee teamed to develop a series of initiatives reducing environmental impact of Super Bowl activities and to leave a “green” legacy throughout the San Francisco Bay Area. Verizon has also joined as a key partner in several of these projects including the Super Kids – Super Sharing Book and Sports Equipment donation project, the Super Bowl 50 Urban Forestry Project and a public E-Waste Recycling Rally.
A series of environmental projects, funded by Verizon, the NFL and the Super Bowl 50 Host Committee, will take place throughout the Bay Area during the month of January. Events include:
Thursday, January 14 – Urban Forestry Event: Tennyson High School, 27035 Whitman Street, Hayward; 9:00AM. 20 trees will be planted as part of the Green Redesign Project of the school campus.
Monday, January 18 –Urban Forestry Event: MLK Jr. Park, East Palo Alto, 9:30AM. Media event that will include representatives from the NFL, the Super Bowl 50 Host Committee and Verizon. Local volunteers will join together to plant 45 trees and more than a dozen large shrubs on this national day of service that celebrates the life of Dr. Martin Luther King, Jr.
Monday, January 18 – Coastal Cleanup Event: Candlestick Park and Yosemite Slough, 10:00AM. More than 300 Host Committee volunteers will join Bay.org to do a coastal cleanup around Candlestick on MLK National Day of Service. Volunteers will be picking up litter and trash from the park, wetlands and nearby streets and storm drains to keep this debris from polluting the San Francisco Bay and ocean beyond.
Tuesday, January 19 – Super Kids – Super Sharing Sports Equipment and Book Donation Event – Santa Clara University, Locatelli Activity Center, 500 el Camino Real, Santa Clara. Participating schools will bring items to large collection events. Thousands of items will be sorted, inventoried and distributed to low-income schools and youth programs throughout the region. Verizon will be collecting used cell phones that can be reconditioned and donated through Verizon’s HopeLine® program to domestic violence shelters nationwide for use as emergency phones. At this event, Verizon will present a $10,000 grant to the YWCA of Silicon Valley. A San Francisco 49ers player and cheerleaders will be in attendance. The 49ers will also be running its “Junior Training Camp” play activities for participants. Media interested in attending are encouraged to come between 9:45 – 10:45AM.
Wednesday, January 20 – Verizon E-Waste Event – City of Santa Clara Corporation Yard, 1700 Walsh Avenue, Santa Clara, 9AM. – 1:00PM. This recycling rally will be open to the public and local residents may drop off all types of electronic waste to be recycled responsibly and kept out of local landfills. Items such as computers, printers, monitors, cell phones and televisions will be accepted. (Large appliances such as refrigerators will not be accepted.)
Thursday, January 21 – Super Kids – Super Sharing Sports Equipment and Book Donation Event – Alameda Point Gymnasium, 1101 West Redline Avenue, Alameda. Students from dozens of nearby schools will be donated books, sports equipment and school supplies to be distributed to low-income schools in the area. Verizon, through its HopeLine® program will collect used cell phones to donate to domestic violence shelters for emergency use. An Oakland Raiders player and cheerleaders will be on hand and the Raiders run their junior training camp play activities for hundreds of kids. Volunteers from the Host Committee and from local military units to participate in both events.Verizon will present a $10,000 grant to STAND! For Families Free from Violence. Media interested in attending are encouraged to come between 9:45 – 10:45AM.
Friday, January 22 – Urban Forestry Celebration of Trees Main Media Event, Everett Middle School, 450 Church Street, San Francisco, 9:30AM. Representatives from all the local participating urban forestry organizations in the Bay area will be invited to attend along with representatives of the NFL, the Super Bowl 50 Host Committee, American Forests and Verizon. We will be celebrating ten local urban forestry projects and two large-scale reforestation projects including restoration of portions of the Sierra Nevada watershed that supplies drinking water to the Bay area.
Saturday, January 23 – Urban Forestry Event, Main Street, (between El Camino Real and Elm Street) Redwood City 9:30AM. This is part of an ongoing project to enhance the Main Street area. Three dozen Soapbark Trees will be planted along the street.
Saturday, January 30 – Sunday, February 7 – Play Your Part online campaign. A collaboration between the Host Committee, 50 Fund, in/PACT and Citizen Group focused on engaging with fans and inspiring them to personally contribute towards the Host Committee’s goal of delivering Super Bowl 50 as a “Net Positive” event. For example, no single-use plastic will be used to serve fans in Super Bowl City and water-filling stations will be offered from FloWater and U.S. Pure Water. As a reward for their Net Positive behavior, the 50 Fund will enable fans to decide how $200,000 from the Sustainable Environments Game Changer Grant is allocated to a short list of Bay Area environmental nonprofits, as well as provide fans a chance to win one of nine daily Super Bowl 50-related prizes including tickets to the Big Game. Fans can also pledge to take “Net Positive” actions on-line at the Host Committee website www.sfbaysuperbowl.com.
Saturday, January 30 – Sunday, February 7 – Public transit and biking. Host Committee is working with regional transportation agencies to ensure sufficient service levels for all public transit during Super Bowl week. This will include additional service on key services such as WETA and Golden Gate Bridge Ferries, and Muni. Super Bowl 50-branded Clipper cards will help promote the use of public transit via the Host Committee’s partnership with the MTC. On Super Bowl Sunday, the Host Committee has coordinated a special ‘SB50’ pass with VTA and Caltrain to ensure that public transit remains a viable option to get to Levi’s® Stadium. Thanks to funding from BAAQMD, the Host Committee has partnered with the San Francisco Bike Coalition to establish a bike valet at Super Bowl City, and encourage both biking and bike share.
Sunday, February 7 – Super Bowl 50 Fan Express and Car Share – The Host Committee’s Fan Express motor coach program will provide Super Bowl 50 ticket holders with convenient, sustainable transport to Levi’s® Stadium on Gameday. Pick-up points will be spread throughout the Bay Area and will include buses being utilized that are locally based and running on renewable diesel. In addition, car sharing will be promoted through Uber, with a dedicated pick-up and drop-off at the stadium on Gameday.
Urban Forestry, Reforestation and Watershed Restoration Project – Hundreds of trees will be planted in parks, playgrounds, schoolyards and other public spaces. Verizon and American Forests developed a reforestation plan to plant 21,000 trees in the Sierra Nevadas – covering an area equivalent to the entire Levi’s® Stadium campus. In partnership with the NFL and the Super Bowl Host Committee, this project has been expanded to 28,000 trees. These trees will help restore the watershed area that provides drinking water for the entire San Francisco Bay area.
Super Bowl City presented by Verizon – In partnership with PG&E, much of the energy to power Super Bowl related activities will be renewably generated. Gen 4 temporary power generators used in Super Bowl City will run on Neste NEXBTL renewable diesel. Where renewable power is not feasible, renewable energy credits (RECs) will be utilized to reduce greenhouse gas impact. Travel emissions for Super Bowl teams and officials are being offset in partnership with TerraPass. TerraPass will also provide RECs where needed to offset emissions from other venues including Levi’s® Stadium, site of Super Bowl 50. TerraPass is also working with the Host Committee to offset all their tier 1 and 2 emissions and will offer the same opportunity to fans and Host Committee partners.
The Host Committee volunteer team uniforms were developed with a Net Positive approach, working with local Bay Area uniform partner Way To Be. The uniforms were designed to incorporate recycled material that equates more than 100,572 16-ounce water bottles recycled and more than 67,000,000 BTU’s of energy conserved. All volunteers will also be issued reuseable BPA-free stainless steel water bottles provided by Klean Kanteen. Accredited NFL Media will also receive reuseable bottles from Klean Kanteen.
The NFL and Host Committee are working together with a coalition of nearly a dozen food banks and food recovery organizations to recover prepared food from kitchens and minimize food waste. Prepared food will be distributed to soup kitchens and community centers throughout the Bay area in the days leading up to and following Super Bowl.
During the week following the game there will be an intensive drive to collect and donate everything left over from Super Bowl events. Building material, décor, fabric, carpeting and sign materials will be donated to local organizations that can reuse, repurpose or remanufacture the material. This project keeps material out of local landfills and also turns this material into valuable items for resale or reuse.
The NFL has incorporated environmental projects into the management of Super Bowl for more than 20 years.
In addition, the venue for Super Bowl 50 is a LEED gold-certified building. When the gates of Levi’s® Stadium opened in August 2014, the stadium was the first United States professional football stadium to have achieved LEED Gold certification at opening. Inside the stadium, visitors can view a live dashboard display featuring current energy measurements, water and air monitors, and other dynamic green features as the building operates daily.