On Thursday, February 4, the Super Bowl 50 Host Committee, in collaboration with the 50 Fund, in/PACT and Citizen Group, presented the “Purpose and the Power of Sports” Symposium at 50 Club @ Crystal Jade. The Symposium explored details of the Host Committee’s purpose-driven strategy, how brands engage fans to activate their purpose through sports and the significant overall role of purpose in building successful organizations in the 21st century.
Jim Stengel, President/CEO of The Jim Stengel Company, LLC, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, and adjunct professor at the UCLA Anderson School of Management was the keynote speaker for this event. His presentation focused on “purpose as the management philosophy of the 21st century.” Following Stengel’s presentation were two panels. The first concentrated on purpose as a strategy for sports. It was moderated by Neill Duffy, Chairman of the Super Bowl Host Committee Sustainability Sub-Committee and President of in/PACT. The panel featured Keith Bruce, CEO and President of the Super Bowl 50 Host Committee and Kamba Tshionyi, Chair of the 50 Fund. The second panel focused on engaging fans and activating their purpose through the power of sports. It was moderated by John McNeel, CEO and co-founder of in/PACT. Robin Raj, founder and executive creative director of Citizen Group, Amar Sharany, Chairmain and co-founder of in/PACT, and Gabriela Isler, philanthropist, Miss Universe 2013 and Chief Millennial Officer at in/PACT were panel participants.
The Super Bowl 50 Host Committee is committed to making Super Bowl 50 a net positive event that benefits the entire Bay Area—socially, environmentally and economically. This event falls in line with the Host Committee’s values by inspiring people to gear their work toward a greater purpose that benefits the environment, Bay Area communities and generations to follow.