Host Committee Launches Super Bowl Insight Site

Today, the Host Committee unveiled its Super Bowl Insight site, a one-stop destination for Super Bowl 50 performance metrics.

Created in partnership with SAP, the Host Committee’s Insights site leverages SAP Cloud for Analytics, which is built on the SAP HANA® Cloud Platform, to create customized, real-time analytics reporting on areas such as Super Bowl 50’s impact on the region, community initiatives and regional participation.

“Telling the story of Super Bowl 50 and its impact on the region is an important part of our role,” said Keith Bruce, CEO of the Host Committee. “Through our partnership with SAP, we are able to analyze and visualize the key findings coming out of Super Bowl 50 so Bay Area residents can see the results, in real-time.”

Accessed through the Host Committee’s website, the site currently provides more than 80 different data visualizations on Super Bowl 50, with more to come over the coming months including economic impact data that is expected in early summer. Focus areas include:

  • Community First features information on the Host Committee’s charitable initiatives through the 50 Fund dollars, as well as its work in linking diverse-owned businesses with contracting opportunities related to Super Bowl
  • Distributed Benefit will feature economic impact data as it becomes available
  • Technology & Digital Experiences looks at data surrounding Super Bowl 50 viewership, streaming and data usage, as well as some of the innovative experiences found in Super Bowl City
  • Regional Participation features transit usage and participation information in Super Bowl 50 events and initiatives such as the 50 Tour, Host Committee’s mobile exhibit designed to celebrated the history of the Bay Area’s championship teams
  • Sustainability features initiatives that supported the Host Committee’s goal to deliver a net positive Super Bowl, such as lowering emissions and responsible resource management.

As a founding partner of the Super Bowl 50 Host Committee, SAP has used its best-in-class solutions to help the Super Bowl 50 Host Committee to achieve its goal of becoming the most technologically advanced and digitally connected Super Bowl ever.