Play Your Part Online Campaign Kicks Off

A collaboration between the Host Committee, 50 Fund, in/PACT and Citizen Group focused on engaging with fans and inspiring them to personally contribute towards the Host Committee’s goal of delivering Super Bowl 50 as a “Net Positive” event. For example, no single-use plastic will be used to serve fans in Super Bowl City and water-filling stations will be offered. Net Positive ambassadors will be giving “GoodCoin” rewards on the spot to visitors to Super Bowl City.

As a reward for their Net Positive behavior, the 50 Fund will enable fans to decide how $200,000 from the Sustainable Environments Game Changer Grant is allocated to a short list of Bay Area environmental nonprofits, as well as provide fans a chance to win one of nine daily Super Bowl 50-related prizes including tickets to the Big Game. Fans can also pledge to take “Net Positive” actions on-line at the Host Committee website www.sfbaysuperbowl.com.  

  • Jul 2019
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