People don’t just want great parks and playgrounds. Kids and families are calling for play everywhere. Balanced and active play should be an easy choice for families, with abundant opportunities for play readily available throughout the normal routines of the day.
Getting enough play time can be especially difficult for children growing up in economically challenged communities. Our goal is to close the opportunity gap for kids in the Bay Area and provide a catalyst that will inspire communities to rethink play in order to ensure all kids get the play they need to thrive.
The playground is not the only place to play. It can happen in moments of downtime. Grocery store lines. Bus stops. Parking spaces. Laundromats. Sidewalks. Even the smallest of places can become playable opportunities.
- Play Everywhere: Communities should explore making “dead time” (waiting at bus stops, laundromats, walking to school etc.) more playful. Cities have many undiscovered assets that can be used to fill their communities with play everywhere.
- Proximity Matters: Cities can create mini play destinations “around the corner.” When parks and playgrounds are a bus ride away, they become special-occasion locations. Cities need to develop small, modest but right-around-the-corner options with interesting play structures.
PLAY 60, Play On presented by the 50 Fund and the NFL Foundation, in partnership with KaBOOM!, will help applicants in the nine counties of the Bay Area1 create playful transformations of sidewalks and spaces that encourage kids’ active play to happen everywhere.
Application and more details: play60playon.kaboom.org