The NFL seeks to improve the surrounding communities of the Super Bowl host city with a Super Bowl Legacy Grant donation. This year, the NFL Foundation provided a $1 million grant to the San Francisco Bay Area Super Bowl 50 Host Committee via the 50 Fund to support a new Super Bowl 50 initiative for Bay Area youth and communities called PLAY 60, Play On. The NFL Foundation and the 50 Fund, which matched the $1 million contribution, have partnered with KaBOOM!, Playworks and the UNICEF Kid Power to develop this program which brings the nation’s best play initiatives together for Super Bowl 50 with charitable projects revolving around the values PLAY 60 instills.
Representatives from the NFL, San Francisco Bay Area Super Bowl Host Committee, the Oakland Raiders and the San Francisco 49ers gathered today to announce the $2 million donation. NFL Commissioner ROGER GOODELL, Super Bowl 50 Host Committee Chairman DANIEL LURIE, San Francisco Mayor EDWIN M. LEE, Oakland Raiders President MARC BADAIN, Oakland Raiders players GEORGE ATKINSON III, JUSTIN ELLIS and DAN WILLIAMS, San Francisco 49ers Co-Chairman DR. JOHN YORK, San Francisco 49ers Chief Executive Officer JED YORK, San Francisco 49ers COO AL GUIDO, San Francisco 49ers player NAVORRO BOWMAN and President, SFUSD Board of Directors SHAMANN WALTON were in attendance to make the announcement at Malcolm X Academy Elementary School in San Francisco.
PLAY 60, Play On features a three-part platform – Where We Play, How We Play and Why We Play – and includes a community grants program with KaBOOM! to turn everyday spaces into places for play, a series of play extravaganzas and youth worker trainings, the NFL PLAY 60 Challenge, and UNICEF Kid Power, a new 30-day program that helps kids get active and save lives. The campaign will help reach tens of thousands of Bay Area kids and young adults throughout the nine-county region, while also impacting children around the globe.
Prior to the press conference, students participated in football-themed group games led by Playworks. Students also participated in the UNICEF Kid Power as part of the grant initiative, which includes the world’s first Wearable-for-Good™ band, allowing kids to help save the lives of severely malnourished children around the world while getting active themselves and earning points to unlock therapeutic food packets. Attendees also visited Community Youth Park, located next to the school, to help City Fit Path (a Super Bowl Legacy Grant recipient) transform an overgrown picnic area into a family-friendly play zone encouraging fitness and imaginative play. This historic park will undergo a community-led refurbishment later this year.