The Super Bowl 50 Host Committee has made a commitment to deliver Super Bowl as a Net Positive event – socially, environmentally and economically – and to use Super Bowl as a platform to do good for the benefit of the entire Bay Area.
An important part of this, the Host Committee set out to inspire everyone involved in Super Bowl 50 to play their part to help make Super Bowl 50 the most sustainable and giving Super Bowl ever.
Today, the Host Committee presented the Super Bowl City Net Positive Production Awards, which recognized Host Committee Partners and their Production Companies in the play their played in ensuring their activations in Super Bowl City presented by Verizon best embraced the Net Positive guidelines set out by the Host Committee.
And the winners are….
For Design Economy
Design simple structures and utilize working practices that take into account low-impact materials, energy efficiency, and reduce waste.
Dignity Health & Grow Marketing
For Use of Local Resouces
Best use materials, food and staff sourced within 60 miles of Super Bowl City.
Sonoma County and GMR Marketing
For Best Legacy of Change
Leave behind an impactful message through the purpose of your activations inspiring others to embrace sustainability.
Hyundai Motors America and Advantage International
For Best Overall Net Positive Activation
Best embrace the Host Committee’s Net Positive Guidelines across design, local resources and legacy components.
Levi’s & MKTG, Inc