Super Bowl 50 Contracts for Diverse Bay Area Businesses Reach $3 Million Mark

With two weeks left to go before the Big Game, San Francisco Bay Area’s small and diverse business community have earned more than $3 million in contracts associated with Super Bowl 50.

The “$3 millionth dollar” in local business earnings will be celebrated Friday at Yvonne’s Southern Sweets in the Bayview. Yvonne’s was the contract that pushed the Super Bowl 50 local business participation past the $3 million mark.

“I am really thrilled to be a part of the Super Bow celebration experience that will showcase all that makes the San Francisco Bay Area great,” said Yvonne Hines, owner of Yvonne’s Southern Sweets. “Being awarded this contract from the Super Bowl 50 Host Committee, and being part of Business Connect program, is an incredible opportunity for small businesses like mine to showcase themselves. By having this exposure, I hope to draw more customers and patronage to my Bayview community.”

Hundreds of local businesses have earned contracts associated with the Super Bowl, either through the NFL and/or the Super Bowl Host 50 Host Committee, or directly with private companies doing business in the Bay Area during Super Bowl Week.

Much of the work was secured through Business Connect, the program established by the NFL and the Host Committee to link Bay Area diverse businesses with contracting opportunities related to Super Bowl 50. Business Connect’s goal is to increase opportunities for historically under-represented businesses to conduct Super Bowl business, as well as to support these businesses’ growth through networking events and educational programs.

Business Connect was open to businesses located in the nine-county San Francisco Bay Area region that are certified as:

  • Minority-owned (MBE)
  • Women-owned (WBE)
  • And, for the first time Disabled veteran-owned (DVBE) and  LGBT-owned (LGBTE)

“This is a new frontier for these types of supplier outreach programs – not just for the NFL, but throughout the business world,” said Jason Trimiew, VP of Community Relations for the Super Bowl 50 Host Committee.

Hines paid $250 to get certified as a woman-owned business—a requirement to participate in Business Connect. She has also participated in the program’s networking and business development opportunities and is a part of the Bayview’s “Super Community” program to attract Super Bowl visitors to this vibrant, soulful community.

“We’re bringing in at least $5,500 through this contract,” Hines said. “I’d say that’s a pretty good return on investment.”