50 Fund and NFL Foundation Announce $750,000 in Grants to Transform Everyday Spaces into Play Places

PLAY 60, Play On, an initiative presented by 50 Fund and the NFL Foundation, is putting kids and families first in the San Francisco Bay Area by transforming everyday spaces into places for play. Today, 50 Fund and the NFL Foundation have awarded $750,000 to 21 Bay Area cities, nonprofit organizations, businesses and individuals.

Guided by KaBOOM!, grantees will deliver “play everywhere” – creative and innovative neighborhood projects that will make balanced and active play more easily accessible so kids can thrive. The number of kids positively impacted will continue to grow in the months leading up to Super Bowl 50 as playful transformations occur at grocery stores, in empty lots, on sidewalks, crosswalks and closed streets all over the Bay Area.

“Play is the very essence of childhood and a critical component in closing the opportunity gap. Cities have many underutilized spaces that can be transformed to fill communities with play everywhere,” said KaBOOM! President James Siegal. “With PLAY 60, Play On, the Bay Area is establishing itself as a leader to be followed on playability, making it as easy as possible for all kids to get the play they need to thrive.”

The 21 PLAY 60, Play On grantees will turn their innovative ideas into play spaces beginning today through January 29th, 2016. Some of the playable spaces that will emerge in Bay Area communities include plans of playful installations in walking paths and museums, converted playful parking lots, and large scale playful takeovers at street festivals and sporting events. They include:

  • Asian Art Museum
  • Art Escape
  • Bay Area Disc Association
  • Boys and Girls Club of San Francisco 
  • Burning Man Arts
  • California Indian Museum and Cultural Center
  • Community Initiatives
  • Community Ventures
  • Department of Public Play and John O’Connell High School
  • Habitot Children’s Museum
  • City of Morgan Hill 
  • Our City
  • Pogo Park
  • City of Redwood City
  • Safe Routes to Schools
  • City of San Leandro
  • Silicon Valley Black Chamber of Commerce
  • Street Soccer USA
  • Telegraph Hill Neighborhood Center
  • Vallejo Community Arts Foundation
  • YMCA San Francisco

A full update of projects can be found on the initiative’s website—play60playon.org—as well as on the 50 Fund’s interactive map at impact.50fund.org, which showcases of all of the grants it has made to date.